ABOUT US
OUR SERVICES
DIGITAL
Online behavior.
Apps and websites used by a consumer segment at certain time.
Web Press analysis
Social Listening
Learn your client’s thinking and the public opinion.
Opinion Mining
Analysis through social media.
Online Surveys
QUALITATIVE RESEARCH
QUANTITATIVE
TEAM
Studied Business Administration at the UNAM, with a specialty in Pharmaceutical Marketing at ITESM.
She has more than 20 years of experience in the management and development of strategic research projects in qualitative, quantitative and digital markets.
Studied Applied Computing at She National University of the Northeast (Argentina) and Psychology at the Universidad del Valle de México.
She has 15 years of experience in market research, specializing in the pharmaceutical area, high specialty and orphan drugs.
Studied Psychology at the Universidad Iberoamericana and a Master's Degree in Psychoanalytic Research at AMPP.
Moderator and qualitative analyst for more than 12 years.
Extensive experience in the high specialty pharmaceutical industry.
Ana María Escarela
Karina Boco
Marcela Guzmán
CONTACT
We believe teamwork is the fuel to achieve the extraordinary.
At Be Research we are a multidisciplinary experienced team always seeking for insights to
support marketing success, bringing together consumers and brand.
DIGITAL
Online behavior.
Apps and websites used by a consumer segment at certain time.
Web Press analysis
Opinion Mining
Analysis through social media.
Online Surveys
Social Listening
Learn your client’s thinking and the public opinion.
Studied Business Administration at the UNAM, with a specialty in Pharmaceutical Marketing at ITESM.
She has more than 20 years of experience in the management and development of strategic research projects in qualitative, quantitative and digital markets.
Ana María Escarela
Studied Applied Computing at She National University of the Northeast (Argentina) and Psychology at the Universidad del Valle de México.
She has 15 years of experience in market research, specializing in the pharmaceutical area, high specialty and orphan drugs.
Karina Boco
Studied Psychology at the Universidad Iberoamericana and a Master's Degree in Psychoanalytic Research at AMPP.
Moderator and qualitative analyst for more than 12 years.
Extensive experience in the high specialty pharmaceutical industry.
TOOLS
IDI
Focus Groups
Ethnographic
Open Groups
COMFY sessions
Mystery Shopper
Shopper behavior at sales point
F2f interviews
CATI
Online
Mystery Shopper
Research Panels
QUALITATIVE RESEARCH
Marcela Guzmán
We believe teamwork is the fuel to achieve the extraordinary.
At Be Research we are a multidisciplinary experienced team always seeking for insights to support marketing success, bringing together consumers and brand.
Online behavior.
Apps and websites used by a consumer segment at certain time.
Web Press analysis
Opinion Mining
Analysis through social media.
Social Listening
Learn your client’s thinking and the public opinion.
Online Surveys
HERRAMIENTAS
Entrevistas f2f
CATI
Online
Mystery Shopper
Paneles de Investigación
Estudió Administración de Empresas en la UNAM, con especialidad en Marketing Farmacéutico en ITESM.
Cuenta con más de 20 años de experiencia en la gestión y desarrollo de proyectos estratégicos de investigación de mercados cualitativos, cuantitativos y digitales.
We believe teamwork is the fuel to achieve the extraordinary.
At Be Research we are a multidisciplinary experienced team always seeking for insights to support marketing success, bringing together consumers and brand.
ABOUT US
OUR SERVICES
DIGITAL
QUALITATIVE RESEARCH
QUANTITATIVE
TEAM
CONTACT